Lily Muse | Meet: Juliette

We thought it would be fun to chat with the beautiful women that cross our paths + share their stories… from their favorite scent to what they love cooking right now + of course, how they #LIVEinLILY.


Profession and/or passion?

Where’s home?
Los Angeles


SEE - Define your personal style in 3 adjectives:

Fun and Femme, but Comfy

HEAR - A sound you love + why?

I love the sound of rain. Growing up in Southern California with scarce rainfall, it's kind of like a novelty to me.

TASTE - A favorite to cook right now?

Braided Nutella puff pastries

SMELL - Your favorite scent + why?

Palo Santo - it calms me, and it reminds me of a campfire

TOUCH What is your skincare routine?

I use Rodan & Fields UNBLEMISH products - the sulfur face wash, clarifying toner, dual intensive acne treatment, and oil control lotion - twice a day.  I try to do a Japanese face mask twice a week as well, they're ultra hydrating and leave your skin looking dewy and perfect. They're also just fun.

INTUITION Do you have an activity or practice, that’s only purpose is to bring light to your life?

My family fosters newborn puppies, so that experience over the past three years has really brought a lot of light to my life.


handmade | flower garland

the arts + crafts loving little girl in me loves the crafty opportunities that shop ownerdom presents. the shop has a bay window facing rose avenue + it's so fun to get creative with the window decor to celebrate holidays + seasons. 

with valentines day approaching, i decided to make my own valentines-y flower garland. it was fun + easy to make + turned out beautifully. here are some snaps of the process:
simple supplies: fresh flowers, twine, scissors

we began with an early morning trip to the LA flower mart. while pink roses felt appropriate, i'm partial to wild floral arrangements...so i balanced the sweetness of the roses with earthy additions. the inherent rawness of eucalyptus was a nice accent + i used wild/cabbagey roses.  

the size of my window called for about 12 small hanging bouquets + i made each one a little different to create a naturally gathered vibe. i strung the 12 boquets together with raw twine + looped either end on a small nail. the left over flowers have become our february gift wrap for the shop.

this little project has brought us so much inspiration. i'll definitely revisit this technique as i party plan with my bride-to-be friends in the coming months. i hope you enjoy + find inspiration in it too!



meet | lily

a note from lily:

(shop renovations: lily tearing off the paper window + neighbor john hand painting the sign.)


the new shop

lanna lyon by clara balzary for the new www.lilyashwell.com

feeling inspired to show my clothes in their natural habitat, i have lovingly curated a selection of vintage pieces, found objects, and art to coexist with my collections. www.lilyashwell.com has evolved into an online concept shop.

while imagining the woman who wears my clothes, i envision the tchotchkes that bring warmth to her home, the sketches in her notebook and the paintings on her wall. i think about what she's reading and what she's listening to. all these little details bring her to life and it feels harmonious to see my collections in this all-encompassing environment.

in the spirit of one-of-a-kind vintage treasures, i'll be creating limited edition collections every week, available exclusively at www.lilyashwell.com.  using vintage and dead-stock fabric, our production runs will be tiny, sometimes making only 1's and 2's of our favorite silhouettes.

this shift feels very personal and true to me. i hope the new shop resonates with you too.

first batch of limited edition pieces + vintage finds for the new shop



it's been a long time since my failed attempt at starting a blog and i'm finally feeling inspired to get this thing rolling. i've felt a bit foggy this past year and am so thankful to be experiencing a period of clarity and decisiveness! i'm switching things up in all corners of my life and have been feeling creative and thus fulfilled. while i love making clothes, it's also my job, and i realize how important it is i also create for creations sake. i have found much peace and inspiration lately in this purity. must remember to remember 

here is a video i made this past weekend inspired by a dream i had. its called "nightbloom"

nightbloom from lily ashwell on Vimeo.


fall 2013

the fall collection is about to launch, so i think its fitting to make the first blog post about my design process for the collection. there is so much love that goes into creating a new collection and most people only ever see the end result.  i feel inspired to start sharing the journey with anyone who wants to listen/watch/feel!
i always keep a journal and i've included various clippings from my fall 2013 design diaries.
here's a kind of manifesto i wrote while conceptualizing the collection:
  (CLICK IMAGE TO ENLARGE) a narrative from my scrapbook, setting the scene for the collection

 (CLICK IMAGE TO ENLARGE) a spread from my scrapbook showing inspiration for fall2013 knits

i also spent some time obsessing over old dustbowl images and sissy spacek in coal miners daugher...