5.28.2014

the new shop

lanna lyon by clara balzary for the new www.lilyashwell.com

feeling inspired to show my clothes in their natural habitat, i have lovingly curated a selection of vintage pieces, found objects, and art to coexist with my collections. www.lilyashwell.com has evolved into an online concept shop.

while imagining the woman who wears my clothes, i envision the tchotchkes that bring warmth to her home, the sketches in her notebook and the paintings on her wall. i think about what she's reading and what she's listening to. all these little details bring her to life and it feels harmonious to see my collections in this all-encompassing environment.

in the spirit of one-of-a-kind vintage treasures, i'll be creating limited edition collections every week, available exclusively at www.lilyashwell.com.  using vintage and dead-stock fabric, our production runs will be tiny, sometimes making only 1's and 2's of our favorite silhouettes.

this shift feels very personal and true to me. i hope the new shop resonates with you too.

first batch of limited edition pieces + vintage finds for the new shop










1 comment:

  1. I look on your shop and your new dresses is soo beautiful Lily !!! You is very talented lady,have a wonderful weekend !!!xoxo Vicky

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